Experience / 2005 — now

Experience that makes the work happen.

20+ years across marketing leadership, digital growth, web, UX and project delivery.

Martin Palmet sitting on a chair
Polished metal infinity loop
20+ years in marketing90+ companies supported10 years in startup rolesStrategy to delivery

An uncommon approach

An uncommon mix of skills.

The value is not just knowing the channels. It is being able to move strategy, creative work and delivery in the same direction.

01

Marketing Leadership

Positioning, priorities and a marketing plan that teams can understand, own and execute.

02

Digital Growth

Campaigns, content and channel choices built around commercial goals and measurable outcomes.

03

Web, UX & Delivery

High-performing digital experiences delivered with clarity, strong project leadership and attention to detail.

Selected roles

From strategy to shipped work.

  1. 2008 — NOW

    Founder & Digital Strategist, Caotica

    Web strategy, UX, design and digital delivery for companies across a wide range of industries.

  2. 2021 — NOW

    Founder & CEO, Mercur

    Performance marketing strategy and paid media management for ambitious brands.

  3. PREVIOUS

    Marketing Lead, CENOS

    Marketing leadership for engineering simulation software in global markets.

  4. PREVIOUS ROLE

    Head of Marketing, Agrello

    Marketing leadership for a technology startup, bringing structure to planning and execution.

  5. PREVIOUS

    MediaCom

    Experience in media, digital marketing and campaign work across client accounts.

  6. PREVIOUS

    Delfi

    Digital media experience in a fast-moving online publishing environment.

  7. PREVIOUS

    Sorainen

    Digital communication and web experience in an international professional services firm.

  8. PREVIOUS

    Ericsson

    Early digital and communications experience in a global technology organisation.

  9. 2005 — NOW

    Marketing, digital growth, web & delivery

    Hands-on experience across in-house teams, startups and client projects, from early digital roles to senior marketing leadership.

See the full professional history on LinkedIn ↗

Ready when you are

Bring senior perspective into the room.

A focused 30-minute call is enough to see where the momentum is hiding.